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_art director / _3D creative
ON
ON
ON
_project
2025
spec
_challenge
_insight
Running shoes are often marketed with the same visuals, making it hard for ON to stand out from competitors.
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The feeling of "running on clouds" provides ON with a unique identity that sets it apart and appeals to runners.
_solution
Well... Let's run on some clouds! (While showing off the aesthetics of the sneaker)
_breakdown
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+The SubD model was modeled in Blender and textured in Adobe Substance Painter.
​+A run cycle was animated in Blender.
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+The clouds are a VDB, with a smoke sim integrated when the sneaker impacts.
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+Compositing, editing, and sound design done in Adobe After Effects.
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