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_art director / _3D creative
WWF
WWF
_project
2024
spec
_challenge
WWF needed to engage young audiences with the realities of climate change, but traditional messaging often feels distant or unrelatable to them.
_insight
To truly connect, the conversation has to happen in a world young people already understand and care about.
_solution
WWF partners with Minecraft by releasing a game mode where players protect their in game world with real-world impact based on their efforts. Turning gameplay into meaningful action.
_breakdown
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+Models and textures were used from in game sources. Rigging and animation done in Blender.​
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+Lighting and rendering done in blender.
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+Compositing, editing, and sound design done in Adobe After Effects.
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