top of page
_art director / _3D creative
WHOOP
WHOOP
_project
2025
spec
_challenge
Whoop needs to stand out in a saturated fitness tracker market by showing it delivers more than just step counts or calories.
​​
​
_insight
Athletes and performance-driven individuals don't just want numbers. They want data that is actionable, enhanced, and engaging.​
_solution
Integrate Whoops features within the visuals of the athlete to show how it elevates performance unlike any other product on the market.​
_breakdown
+The SubD model was created in Blender and textured in Adobe Substance Painter.
​
+Product shots were animated in Blender.
​
+Graphics and overlays created and animated in Adobe After Effects.
​
+Compositing, editing, and sound design done in Adobe After Effects.
bottom of page